PUBLICATION REQUEST FOR PROPOSAL MEDIA MONITORING NATIONAAL MEDIA ONDERZOEK (NMO)
The organizations for audience measurement in the Netherlands published a Request for Proposal for media monitoring as part of the new National Media Onderzoek (NMO). Earlier the contracts for the audience measurement parts of this project have been awarded to Kantar and Ipsos. In this RfP we welcome new ideas for the registration, classification and harmonization of content and commercials within NMO. Both for individual media as well as cross media. This should give insight into all media content the public can be exposed to. Research agencies and other companies with experience in this field are asked to come up with proposals. The aim is to reach a decision at the end of 2021.
The RfP should lead to a new, joint standard for monitoring and reporting content and commercials within TV, radio and online.
Read full press release