NMO is setting up an innovative cross-media measurement system covering TV, digital, radio, and print measurement for the Dutch media industry. The solution is operated by Ipsos and Kantar Media. Regarding the new radio measurement, Ipsos manages the radio listening collection through the MediaCell+ app, panel management and data processing and Kantar Media is in charge of panel recruitment. NMO commissioned CESP, international media measurement auditor, to evaluate the deployment of this new measurement system.