Nationaal Media Onderzoek

About NMO

Nationaal Media Onderzoek (NMO) is an initiative of the four organizations for media research in the Netherlands: Stichting KijkOnderzoek (SKO), Nationaal Luister Onderzoek (NLO), Nationaal Onderzoek Multimedia (NOM) and Verenigde Internet Exploitanten (VINEX). All major Dutch media operators and broadcasters are involved through these organizations, as well as the association of advertisers (BVA) and the representative organisation of media agencies Platform Media Adviesbureau (PMA).

  • NLO - Nationaal Luister Onderzoek (NLO) is responsible for the reporting and publication of the official Netherlands audio trading currency

  • NOM - Nationaal Onderzoek Multimedia (NOM) is responsible for the reporting and publication of the official Netherlands readership currency

  • SKO - Stichting KijkOnderzoek (SKO) is responsible for the reporting and publication of the official Netherlands TV and video trading currency

  • VINEXVerenigde Internet Exploitanten (VINEX) is the United Internet Operators association, a Media Owned Committee

In combining audience viewing, listening, reading and browsing through a single, integrated system NMO will deliver deeper insights to understand Dutch audiences and enable richer trading currencies for each media. The new approach will enable advertisers and agencies to optimise the performance of media channels – both in isolation and when combined in a cross-media campaign.

Kantar and Ipsos were appointed following a competitive tender process to design an integrated measurement system that fuels the TV, radio, print and internet trading currencies. The single system will meet the highest standards for design, data collection and processing, and will replace the existing media currencies in the market. Data releases for the new solution will begin in 2021.

Cross-media audience measurement

This video animation explains the several components of Nationaal Media Onderzoek (NMO). A Dutch version of this video is available on this page

18 May 2021

PUBLICATION REQUEST FOR PROPOSAL MEDIA MONITORING NATIONAAL MEDIA ONDERZOEK (NMO)

Cross-media monitoring and reporting content and commercials

The organizations for audience measurement in the Netherlands published a Request for Proposal for media monitoring as part of the new National Media Onderzoek (NMO). Earlier the contracts for the audience measurement parts of this project have been awarded to Kantar and Ipsos. In this RfP we welcome new ideas for the registration, classification and harmonization of content and commercials within NMO. Both for individual media as well as cross media. This should give insight into all media content the public can be exposed to. Research agencies and other companies with experience in this field are asked to come up with proposals. The aim is to reach a decision at the end of 2021.

The RfP should lead to a new, joint standard for monitoring and reporting content and commercials within TV, radio and online.

Read full press release

31 March 2021

Dutch media industry selects Kantar and Ipsos to build the world’s first integrated audience measurement solution to deliver TV, digital, published media and radio currencies in a single dataset

Kantar and Ipsos appointed to deliver total media audience measurement solution in the Netherlands

Kantar and Ipsos have been awarded the contracts to deliver the world’s first true cross-media total audience measurement solution in the Netherlands. Working in partnership with Nationaal Media Onderzoek (NMO), representing the interests of the Dutch Media Industry this cross-media measurement solution is the world’s first truly integrated audience measurement programme. In combining audience viewing, listening, browsing and reading through a single, integrated system it will deliver deeper insights to understand Dutch audiences and enable richer trading currencies for each media. The new approach will enable advertisers and agencies to optimise the performance of media channels – both in isolation and when combined in a cross-media campaign.

Read full press release

About Kantar

Kantar is the world’s leading data, insights and consulting company. They understand more about how people think, feel, shop, share, vote and view than anyone else. Combining their expertise in human understanding with advanced technologies, Kantar’s 30,000 people help the world’s leading organisations succeed and grow.

About Ipsos

Ipsos is the third largest market research company in the world, present in 90 markets and employing more than 18,000 people. Their research professionals, analysts and scientists have built unique multi-specialist capabilities that provide powerful insights into the actions, opinions and motivations of citizens, consumers, patients, customers or employees. Their 75 business solutions are based on primary data coming from our surveys, social media monitoring, and qualitative or observational techniques. “Game Changers” – their tagline – summarises the ambition to help 5,000 clients to navigate more easily our deeply changing world. Founded in France in 1975, Ipsos is listed on the Euronext Paris since July 1st, 1999. The company is part of the SBF 120 and the Mid-60 index and is eligible for the Deferred Settlement Service (SRD).

Over NLO

Stichting Nationaal Luister Onderzoek (NLO) is sinds 2012 verantwoordelijk voor het onderzoek naar het radioluistergedrag van de Nederlandse bevolking en de rapportering daarvan. NLO is een Joint Industry Committee waarin de Nederlandse Publieke Omroep (NPO), het Radio Advies Bureau (RAB), het Platform Media Adviesbureau (PMA) en de bond van adverteerders (BVA) samenwerken.

Over NOM

Stichting NOM (Nationaal Onderzoek Multimedia) is sinds 2001 verantwoordelijk voor het leveren van bereikscijfers voor dagbladen, magazines en huis-aan-huiskranten in Nederland. Tegenwoordig is de doelstelling verbreed naar het in kaart brengen van het totaal lezen (het bereik) van mediamerken van nieuwsmedia en magazines, ongeacht het platform waarop content wordt verspreid. De participanten van NOM zijn: NDP Nieuwsmedia (NDP), Magazine Media Associatie (MMA), Platform Media Adviesbureaus (PMA) en de bond van Adverteerders (BVA).

Over SKO

Stichting KijkOnderzoek (SKO) is sinds 2002 verantwoordelijk voor het
onderzoek naar het kijkgedrag van de Nederlandse bevolking. SKO draagt zorg voor de rapportering en de controle van de kijkcijfers en voor aanpassingen en innovaties in de methode van het kijkonderzoek. In SKO zijn de Nederlandse Publieke Omroep (NPO), Screenforce (TV-marketingcentrum), het Platform Media Adviesbureau (PMA) en de bond van adverteerders (BVA) vertegenwoordigd.

Over VINEX

VINEX staat voor Verenigde Internetexploitanten en is sinds 2015 opdrachtgever van het online bereiksonderzoek in Nederland (NOBO). VINEX is een initiatief van vooraanstaande publishers, die streven naar transparantie en uniformiteit in de Nederlandse online (advertentie-)markt.

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